Let’s take a step back. How excited are you about desktop applications and utility software? Your not? How can that be?
Unless you’re like us and routinely Fried your Cookies in Home Ec class, you probably haven’t thought to much about that file extractor software you downloaded last week. Fried Cookie isn’t reinventing the wheel here, but we are changing some things up.
“There were plenty of MP3 players before the iPod. But Steve Jobs invented an MP3 player with one button.” The Telegraph, 2011.
Most restaurants won’t give away their secret ingredient. We won’t be so greedy and share the secret recipe that makes Fried Cookies apps so bite size & desirable.
Starting with your basic, everyday utility software or desktop application that makes your life easier, helps clear history from your computer or makes your phone rock out to your favorite jams. Whatever it is, after some one downloads and uses it, they forget about it. Plus, it is easy to forget about a dull app that might have too many bells and whistles and looks like the next one on the app list.
Now, the Fried Cookie approach is so take that helpful utility app, make it spiffy with some eye catching graphics, focus the purpose of the app to serve one purpose and do it well. And, to the thing to hold it all together is to deliver unparalleled user experience and service. There is nothing new about this, and heck, it’s fun to build a personality for each of these apps.
“Software apps are trivial, not hard to do and they are all the same.” Dan Greenberg, The VP of Friend Cookie exclaimed. “The hard part is the user experience. It’s a must. We were inspired by mobile apps, with one function, keeping desktop software more minimalistic and changing the way users interact and think about desktop software.”
The Fried Cookie team is made up of software and media enthusiasts, and we love the challenge of taking these everyday apps and turning them into something unique and well, bite sized.
“Simple can be harder than complex.” - Steve Jobs
